c. They are not suitable for targeting niche markets. C. syndicated newspaper supplements. E. the greater creative flexibility available in specialized magazines. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. A. Which of the following is a characteristic of magazine ads? A. is relatively less expensive than ink-jet imaging. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} REQUIRED b. This scenario is an illustration of: Magazines D. They are also known as farm publications. D. The publication must be a member of the Magazine Publishers of America Trade Association. B. special D. It is used to market products but not services. E. Print networks. B. B. the geographic flexibility of magazines. A. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. They typically originate in small towns or suburbs. A. gatefold. A. The coarse paper stock used in printing most newspapers leads to: The more the color used in an ad, the lower the advertising cost. A. flat ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. B. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. D. The portfolio inch Which of the following is a disadvantage of syndication? E. They generally cost lower than newspaper ads. Chapter 9 Questions Flashcards | Chegg.com D. They offer greater selectivity in terms of demography and lifestyle to advertisers. Advertisers are required to use large space buys or color to counteract clutter. b. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? B. Overrunning Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. b. a gatefold D. It is generally considered to have a lower lead time. Which of the following statements is true of communications objectives? CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. It offers a fingerprint recognition program to its users. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. B. inch rate Creative flexibility b. Which of the following is true of newspapers as an advertising medium? E. the large number of local ads they typically contain. This scenario is an illustration of a: Which of the following is true of magazine advertising? ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Unlike television ads, magazine ads are invasive and not easy to ignore. It is difficult to translate sales goals into communications objectives. D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. A. is no longer permissible due to the passage of recent anti-competition legislation. What behavior is encouraged by having a repatriation tax holiday? In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? A. More companies buy advertising _____ than in any other medium. E. businesses do not have agricultural interests. Selective binding A. ink-jet binding The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): They do not focus on news and recent events. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Which of the following is a characteristic of magazine-based advertising? The company is using this as a test run to identify which ad offers greater receptivity. E. NNN rates. The ads are set to be launched in alternate copies of a particular issue. C. They are usually printed in alternate copies of a specific magazine. D. affective D. fine-tuned sensory interceptors (FSIs). B. trade This is an example of a(n) _____ publication. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A. clutter. Newspapers offer less geographic selectivity than most other media. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. They are published for a specific business or industry. a. creative space buys 6. E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. D. newspaper supplement. Which of the following is true of consumer magazines? C. farm publication. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. The brochures were subsequently handed over to the newspaper office and distributed accordingly. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. \quad\text{Current year-end}&23,475&\text{Operating income:}\\ D. is the most popular method for obtaining greater reach. E. Creative options in newspapers are extensive due to the simple black-and-white layout. D. peripheral zone. Velocity Inc. makes shoes for athletes. Poor reproduction quality Which of the following is a disadvantage associated with advertising in magazines? A. A. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. The Suave Teen is a Canadian publication that primarily targets high school teenagers. C. primary reader. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. Economics questions and answers. D. High reach Which of the following is true of consumer magazines? E. Typically, magazine readers are less tolerant toward clutter. Advertisers prefer using black and white ads because of the greater visual impact on portraits. E. higher pass-along readership. Primary circulation Which of the following is true of weekly newspapers? CL Inc. runs a series of product ads in a popular magazine. Rolex Watches runs a series of product ads in a popular magazine. B. This is an example of a(n) _____ publication. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: C. lifestyle Chapter 12 Evaluation of Print Media Multiple Choice Questions It is primarily used by supermarkets and departmental stores. Magazines are a highly specialized medium that reach specific target audiences. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: D. a lack of geographic selectivity. They are generally purchased for both entertainment value and information. C. Tangential readership D. principal-circulation Which of the following statements is true about clutter in magazine advertising? D. geographic reach. E. Impermanence. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. E. general-interest business magazines. C. local advertising rates. C. Thin penetration of households Lack of permanence Which of the following statements is true about clutter in magazine advertising? This activity is referred to as _____ basis. C. Lower costs A. and more. E. overrun. Newspapers are the second largest of all advertising media in terms of total dollar volume. They are not bought by the general public as they offer specialized and in-depth information. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. A. business publications. E. They are typically considered to be less cluttered than other print media. Circulation verification services are important to media planners because: Which of the following is true of consumer magazines? Raiment Inc. manufactures sewing machines. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. B. is considered to be an inefficient way to build frequency. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. The publication must have 70 percent or more paid circulation. B. Which of the following is considered an internal factor that may influence the determination of media strategy? During these months, the company specifically advertises its winter clothing line. They are generally purchased for both entertainment value and information. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. So, the first statement is correct. The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. B. High market share and good market potential. B. B. overrun _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. It uses column widths 2-1/16 inches wide. The cardboard replica was designed to pop-up when a reader opened that particular page. d. work with only that agent. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. C. is referred to as the process of selective binding. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Greater creative flexibility E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. A. gatefold. A. In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. \quad\text{of common stock. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. A. special-interest consumer magazines. D. Creative flexibility Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Pluto Inc. prepares two magazine ads with slight regional variations. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. In this scenario, Lily is considered to be a(n): Employment, automotive, and real estate ads are the three major categories of _____ advertising. D. the higher degree of pass-along readership. B. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. C. gatefold. Which of the following statements about newspapers as an advertising media vehicle is true? This ad is an example of a(n): While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? d. They are also known as B2B publications. A. The reach and frequency of magazine advertisements are higher than advertisements through other media. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: C. the presence of extensive clutter. E. regional newspaper. This scenario depicts the use of _____. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Marketers of tobacco products spend most of their media budget in magazines because: Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? A. local zone. c. bleed pages \quad\text{Current year-end}&32,311&\text{Net income:}\\ They are useful for reaching general consumers of services. Services B. special-interest papers. E. Special advertising. C. They are used exclusively by national advertisers. e. demographic selectivity. C. Gatefolding To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Total circulation d. Renowned motorcycle manufacturers The models provide an organized approach to an advertising problem. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? C. gatefold. E. It is typically used only for B2B marketing. E. networking magazines. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. This is an example of _____ advertising. b. printaculars C. Cross-media running E. Local newspapers. They should do so by advertising in: The company believes that the popularity and reputation of the magazine will enhance the image of its products. A. trade newspaper. E. distracters. E. total reader. Which of the following is likely to be true of the product class and the product? B. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. A. Which of the following is true of consumer magazines? During ad breaks in TV programs, some viewers change channels to avoid commercials. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. It is typically considered to lack permanence. A. The test can be used as part of the process of measuring effectiveness of each ad. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. E. Large frequency. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. Ltfen birini sein: O only! They are useful for reaching general consumers of services. c. bleed pages It is also referred to as the agate line. C. flat Magazine networks Which of the following is true of magazine advertising in relation to the problem of clutter? A. craft Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. In magazine advertising, this third page is referred to as a(n): Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? d. digital stock card 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. 1. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. B. special-audience newspaper. D. Guaranteed circulation They are suited to marketers interested in reaching general consumers of services. c) Make a boxplot for these data. c. Circulation Greater frequency E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? The ads are set to be launched in alternate copies of a particular issue. E. a rebate system. E. advertising through magazines is less expensive than through broadcast media. C. It is not as serious an issue for magazines as for radio or TV. Which of the following is true of newspaper advertisements? B. C. They can be reproduced quickly. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. A. lower permanence. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. B. the size and space of the bleed pages. Pluto Inc. prepares two magazine ads with slight regional variations. The flat rate system B. Ink-jet imaging C. insert a. E. creative options. D. flat rates. Which of the following is true of creative tactics in relation to advertising messages? Major retail chains D. the creative appeal of magazine ads. Solved 34. Which of the following is true of consumer - Chegg E. principal readership. A. consumer magazine. They do not suffer from clutter as most national newspapers have dedicated advertising sections. Which of the following is a characteristic of magazine-based advertising? A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. The test can be used as part of the process of measuring effectiveness of each ad. What is the purpose of a business plan submitted with a loan application? E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. E. Creative inflexibility. In order to reach this market, Velocity should use: A. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. A. A. ads provide additional information that may be of value in making a purchase decision. B. D. Reduced permanence and prestige A. bleed page. A. D. They enable the creation of hundreds of copies in a continuous sequence. C. It is primarily used by airlines, major retail chains, and automakers. These individuals would be willing to pay over $200 for a good pair of running shoes. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. d. economic selectivity This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Lutfen birini sein 30 0.35 20 O 5 Lack of demographic selectivity \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? This scenario depicts the use of _____. D. Magazine blocks E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? A. break through the clutter typically found in newspapers. B. classifieds E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. The magazine is placed in the waiting lounge along with several other men's health magazine. C. Local radio (Round unit cost to three decimal places. C. It has complicated the newspaper purchase and production process. E. they offer companies a way of boosting membership in labor organizations. D. magazines contain limited ads, thus advertising clutter is not an issue. B. digital imaging. a. content D. They are printed on a weekly basis due to the large volume of news. Consumers are generally receptive to advertising in magazines because: B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. D. secondary subscriber. A. B. printacular. This is an example of _____ advertising. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. A. split-run B. A. Cross-media organizations A. local display Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. a. D. page manipulator. D. agate C. diminishes the value of pass-along readership. B. limited frequency. A. regional editions of general-interest magazines. A. B. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. C. are not used enough to be considered a separate advertising category. They do not offer permanence. True or False? C. Unlike magazines, they are generally easier to reproduce. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. D. total readership. False. D. regional editions of specialty magazines. Magazine publishers do not attempt to control the clutter problem. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. E. Newspapers offer advertisers more geographic selectivity than direct mail. C. their ability to deliver the advertiser's message to as many people as possible in the target audience. C. pass-along circulation rate scale. Verified questions. The consumer maximizes utility by consuming at point A. II. Split running D. business publication. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. Chapter 12: Test 2 Flashcards | Quizlet E. identify potential target markets. They do not enable marketers to use geographic selectivity. B. bleed page. Which of the following statements is true about newspaper supplements? Which of the following technological processes makes it possible to personalize an advertising message? Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. Chapter 10- Final Flashcards | Chegg.com National A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. a. social selectivity A. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. d. a gatefold E. behavioral. B. Permanence Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. They are useful for reaching general consumers of services. A. preferred position A. ancillary circulation rates. The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. A. multisensory ads. A. their poor image. E. heavy card stock. Which of the following is a disadvantage inherent in advertising in magazines? Geographic selectivity E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. It also features several advertisements for men's products such as watches, clothing, and grooming products. B. c. space units _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. James regularly borrows a magazine from Lily, who subscribes to it. C. Publication verification networks ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a
which of the following is true of consumer magazines?
